Predictions for 2016 Related To Customer Relationship Management

Customer Relationship Management (CRM) has seen much than its early days as a desktop-based sales tool. Therefore, the user expect that each year there would be some flavors added to CRM, for instance, social CRM, mobile CRM, cloud CRM, vertical CRM with new vendors and apps continuously entering the market. However, by hiring a dynamic CRM expert you can give a boost to the services you offer.

Following are a few trends that are expected to determine the future of CRM;
CRM Software Will Get A Little More Social Touch
According to Marc Prosser, co-founder of Fit Small Business, states “This year, a lot of CRM providers will come up with a few new social medial features. Either that be monitoring customer conversations or suggesting new contacts. Nimble is rolled out on this, but anticipate others to add these features. On the other hand, their team (and others) devises new ways CRM can get benefited by social media.
Mobile CRM Will Compel the Users
2016, an expected trend changing year, will let us see that CRM will go mobile drastically “, mentioned by Prosser. “ Most of the mobile CRM apps have centered themselves on offering a basic phone-ready edition of the desktop version so far, generally with no full set of features.” In the years to come, it is anticipated that CRM mobile apps will add features that communicate with map and apps that take notes. In addition, CRM will be more hierarchical and convenient to use on the go’.
Integration Is the Name Going To Be Given
It is equally essential that the CRM that you use should be able to seamlessly integrate with your ecommerce platform, your analytics software, your marketing automation software, your accounting system and your analytics software. Microsoft Dynamics CRM consulting services target the same requirements that you have from CRM. These services will have CRMs evolve from sales-oriented tools to truly integrated marketing and sales platforms.
A Tough Competition Will Be Faced by Traditional CRM Solutions by Vertical CRMSs
“This year will be the year of ‘verticalization’ of CRM solutions and it will be accelerated, ‘’ told Spiro’s co-founder and CEO, Adam Honig. Spiro is a personal sales app from salesperson. A sales person from real estate comes with different requirements than a salesperson of medical devices. Microsoft Dynamics CRM consulting services benefit you from using industry-specific CRM solutions such as Vlocitl , OpenGov and Veena.

Predictive Analytics Capabilities
There will be analytics engines behind CRM Systems in 2016 and along with dynamic CRM expert it will enable the caliber to provide real time offers to customers. It will be based to predicting what they will demand going forward. Combine with CRM data, predictive analytics provides marketers and rest of the people a fine chance to learn.
Conclusion
The new CRM trends in 2016 will surely bring a vital change to the whole development and it is recommend that businesses should hire dynamic CRM expert to get the expected results.

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