In a well established organization, there is always a need of managing and building customer relations through management. CRM portal is hugely recommended in that case. It helps to maintain a heterogeneous relation between the customer and service provider (company in this case). Till now, CRM were desktop based only. But with the revolution of handheld gadgets, their mobile responsive format came into demand.
After making the Mobile Responsive CRM portal, will there be any benefit to the owners in growing their business? If the answer is a straightforward YES, then how.
Before digging out the facts and figures, firstly lets gain a brief of ‘mobile responsive’ concept. The term defines that any application adjusts itself on any screen format, without bothering about the screen size. The app will be compatible for mobile (with variant display size), phablets as well as tablets. This emits the burden of developing a different version of the same app for mobile, tablets and desktop platforms.
Not all CRM portals were developed with mobile-friendly nature. But there are many which offer the same to the developers. And being the era of mobile technology, mostly user prefers to visit a website on their handheld device.
By 2016, nearly 2 billion users will own smartphone, which is really a huge count. So, it becomes the duty of CRM experts to showcase the customers a mobile-friendly website.
Many search engines (preferably Google) give priority to websites which are responsive in nature. Last year, Google introduced its algorithm ‘Mobilegedon’ considering responsive websites in comparison with others in the SERP (Search Engine Result Page).
Not only this, today is the time when your smartphone gives you the best assistance with the help of inbuilt digital assistances like Siri, Google OK and Cortana.
Mobile responsive CRM portal will benefit the developers as:
- With maximum share of mobile users, branding and awareness can easily be maintained.
- It becomes easy for the develop to customize the
- It will ensure your customer that you are available to benefit them even via mobile-devices.
- The company can move ahead with the ever changing technology.
The above stated benefits will definitely put advantage to the company in the race of competition with others in the market.
You might be thinking that “What if I don’t adopt this mobile-responsive CRM portal?”
Following are the demerits that you will face in the future.
- You may lag behind when your rivals are using the same concept added with a mobile friendly nature.
- You will lose your market as most of the mobile users will dive from your website to others.
- You will not be able to bestow your customers what services they expect from your company.
Wind-Up:
The points and facts mentioned above are sufficient enough to acknowledge you with the need of the hour. It now totally depends on you, whether to race with the ever-changing technology or to lag behind and face a decline in overall profit.
Feel free to share your viewpoints and suggestions in the comment section below.
